19th May 2020

Marketing Originated Customer %

Ratio of Customer Lifetime Value to CAC

Marketing Originated Customer %

The Marketing Originated Customer % is a ratio that shows what new business is driven by marketing, by determining which portion of your total customer acquisitions directly originated from marketing efforts. With Marketing Originated Customer % Calculator conveys you exactly how worthy your marketing team is. A study says that the higher the MOC% of a company is the better the company is performing. So check your company's MOC% to know whether it is performing well or not with our Marketing Originated Customer % Calculator.

Why is it important to know the Marketing Originated Customer %?​

1.Provides insight into proving the efficiency of a company’s marketing team.

2. Suggests whether your lead generation efforts worked or not.

3.Helps you in identifying flaws in your marketing team.


Business Metrics

Customer Lifetime Value Calculator (CLTV)

Customer Life Time Value represents the amount a customer spends on your business in a lifetime of his relationship with the company. Use our calculator to know your company’s CLTV.

Customer Acquisition Cost Calculator (CAC)

The Customer Acquisition Cost (CAC) is a metric used to know total avg cost spent by your company to acquire new customers. Check your company’s CAC now.

Marketing % Of Customer Acquisition Cost

Calculate the total marketing portion of your total CAC, Represented in percentage (%).

Ratio of Customer Lifetime Value to CAC

The Ratio of Customer Lifetime Value to CAC is a metric which shows the total lifetime value of a customer to the total cost spent on that customer to acquire him.

Time to Payback CAC

The Time to Payback CAC is a metric which shows how many months it takes for a company to earn back it’s CAC. Calculate your company’s time to payback CAC.

Marketing Influenced Customer %

Marketing Influenced Customer % helps you in knowing what percentage of customers interacted with your marketing team in their purchase journey. Calculate your companies MIC% now.


Most frequent questions and answers

This metric illustrates the impact that your marketing team’s lead generation efforts have on acquiring new customers. This percentage is based on your sales and marketing relationship and structure, so your ideal ratio will vary depending on your business model. A company with an outside sales team and inside sales support may be looking at 20-40% Margin Originated Customer %, whereas a company with an inside sales team and lead focused marketing team might be at 40-80%.

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