11th May 2020

Customer Acquisition Cost Calculator (CAC)

Ratio of Customer Lifetime Value to CAC

Customer Acquisition Cost Calculator

Growth is good, but growth at any cost is not! The Customer Acquisition Cost(CAC) is the total average cost incurred in convincing potential customers for your company. GlobalClarity's Customer Acquisition Cost Calculator reduces your time by giving accurate answers in seconds. Its's correct time to know whether your budget plan is in the wrong direction or it is going in the right way with GlobalClarity's Customer Acquisition Cost Calculator. This is an important metric in the business world!

Why is it important to know CAC?‚Äč

1. You will get to know your company’s expenditure on acquiring new customers with Customer Acquisition Cost Calculator.

2.You will get to know about the performance standards of your company with Customer Acquisition Cost Calculator.

3. High CAC is an indicator of some issue in your business process. So always keep an eye on this metric.


Business Metrics

Customer Lifetime Value Calculator (CLTV)

Customer Life Time Value represents the amount a customer spends on your business in a lifetime of his relationship with the company. Use our calculator to know your company’s CLTV.

Marketing % Of Customer Acquisition Cost

Calculate the total marketing portion of your total CAC, Represented in percentage (%).

Ratio of Customer Lifetime Value to CAC

The Ratio of Customer Lifetime Value to CAC:
The Ratio of Customer Lifetime Value to CAC is a metric which shows the total lifetime value of a customer to the total cost spent on that customer to acquire him.

Marketing Originated Customer %

The Marketing Originated Customer % is a metric which shows the percentage of customers of a company who are acquired by their companies marketing efforts.

Time to Payback CAC

The Time to Payback CAC is a metric which shows how many months it takes for a company to earn back it’s CAC. Calculate your company’s time to payback CAC.

Marketing Influenced Customer %

Marketing Influenced Customer % helps you in knowing what percentage of customers interacted with your marketing team in their purchase journey. Calculate your companies MIC% now.


Most frequent questions and answers

Sales and Marketing Cost is a Program and advertising spend + salaries + commissions and bonuses + overhead in a month, quarter or year.

New Customers are a number of new customers in a month, quarter, or year

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