19th May 2020

Marketing Influenced Customer %

Ratio of Customer Lifetime Value to CAC

Marketing Influenced Customer %

The Marketing Influenced Customer % is a metric used to represent the number of customers who interacted with the marketing team when they were leads in the purchase journey.

Why is it important to know the Marketing Influenced Customer %?

1.Indicates how influential the marketing team is.

2.Helps you to understand whether your current marketing strategy is working or it is a failure?

3. This Metric is useful for decision-making team. This helps them to take quick action on an error in their marketing strategy.roadblocks before it is too late to take a U-turn.‚Äč


Business Metrics

Customer Lifetime Value Calculator (CLTV)

Customer Life Time Value represents the amount a customer spends on your business in a lifetime of his relationship with the company. Use our calculator to know your company’s CLTV.

Customer Acquisition Cost Calculator (CAC)

The Customer Acquisition Cost (CAC) is a metric used to know total avg cost spent by your company to acquire new customers. Check your company’s CAC now.

Marketing % Of Customer Acquisition Cost

Calculate the total marketing portion of your total CAC, Represented in percentage (%).

Ratio of Customer Lifetime Value to CAC

The Ratio of Customer Lifetime Value to CAC is a metric which shows the total lifetime value of a customer to the total cost spent on that customer to acquire him.

Marketing Originated Customer %

The Marketing Originated Customer % is a metric which shows the percentage of customers of a company who are acquired by their companies marketing efforts.

Time to Payback CAC

The Time to Payback CAC is a metric which shows how many months it takes for a company to earn back it’s CAC. Calculate your company’s time to payback CAC.


Most frequent questions and answers

This metric takes into account the impact marketing has on a lead during their entire buying lifecycle. It can indicate how effective marketing is at generating new leads, nurturing existing ones, and helping sales close the deal. It gives your CEO or CFO a big-picture look into the overall impact that marketing has on the entire sales process.

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