11th May 2020

Customer Lifetime Value Calculator (CLTV)

Ratio of Customer Lifetime Value to CAC

Customer Lifetime Value Calculator

Customer Lifetime Value represents the total amount of customers expenditure on your products and services, during their lifetime. GlobalClarity's Customer Lifetime value Calculator lets you know your brand's CLTV. By knowing Customer Lifetime Value (CLTV) you can help your decision-making team to plan your next budget. Our Customer Lifetime value Calculator also reduces your time by giving you accurate answers in seconds.

Why is it important to know Customer Lifetime Value​

1.Customer Lifetime Value Calculator Helps you in knowing your Returns on Investment(ROI).

2.Customer Lifetime Value Calculator Helps you in making decisions about how much money to invest in acquiring new customers and retain existing ones.

3.Customer Lifetime Value Calculator Helps you in knowing which types of customers are profitable and what kind of products they want.


Business Metrics

Customer Acquisition Cost Calculator (CAC)

The Customer Acquisition Cost (CAC) is a metric used to know total avg cost spent by your company to acquire new customers. Check your company’s CAC now.

Marketing % Of Customer Acquisition Cost

Calculate the total marketing portion of your total CAC, Represented in percentage (%).

Ratio of Customer Lifetime Value to CAC

The Ratio of Customer Lifetime Value to CAC is a metric which shows the total lifetime value of a customer to the total cost spent on that customer to acquire him.

Marketing Originated Customer %

The Marketing Originated Customer % is a metric which shows the percentage of customers of a company who are acquired by their companies marketing efforts.

Time to Payback CAC

The Time to Payback CAC is a metric which shows how many months it takes for a company to earn back it’s CAC. Calculate your company’s time to payback CAC.

Marketing Influenced Customer %

Marketing Influenced Customer % helps you in knowing what percentage of customers interacted with your marketing team in their purchase journey. Calculate your companies MIC% now.


Most frequent questions and answers

Customer Life Time Value is the predicted net profit attributed to the entire future relationship with a customer. CLTV also defines the upper limit for Customer acquisition.

Average Value of Transaction is the average value of sale.

Average Profit is the percentage net profit per sale.

Transaction Frequency is the average number of transaction a customer does in a year.

Average retention is the average number of years a customer stays (i.e. continues to pay for product or service).

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