Marketing Originated Customer %
The Marketing Originated Customer % is a ratio that shows what new business is driven by marketing, by determining which portion of your total customer acquisitions directly originated from marketing efforts.
Why is it important to know the Marketing Originated Customer %?
1. Provides an insight into the efficiency of your marketing team by indicating the new businesses you acquire directly through marketing
2. Suggests how your lead generation efforts have fared during a particular period.
3. Helps you identify any structural or relationship changes you may need to make in your sales and marketing departments to achieve the desired margin.
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